A Very Boring Lego Video…
I ran across the video on Brothers Brick.com. It is a former Lego community team manager, Jake McKee, giving a talk about how Lego changed it’s non-interaction with it’s fans into a company that communicates with and pays attention to its adult collectors.
Yes, this video is boring, but if you’re in the least bit interested in how the toy industry works it’s a great watch. He goes into detail of why Lego made the change from a company that seemed almost clueless to one that is more open and tries to please it’s core audience. McKee gives a great example how Lego was a bit clueless about it’s own deep history and the knowledge it’s fans had about it’s products, “What’s funny is that… five years in my work at Lego I could not find one person that even remotely approached the level of knowledge that the dumbest fan had about our product line.”
Near the end of the video McKee gets into Lego’s first big set, the three hundred dollar Star Destroyer and how everyone had said they would never sell anything that large and that expensive. Wow, how times have changed, huh?
UPDATE: I want to thank all the Lego fans coming to see this video at the moment. I hope you like my site and I welcome you to check out any other articles that may strike your fancy.
April 13th, 2008 at 2:24 am
Boring!
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In other news click my name to see yourself in the new comic. I think you’ll be pleasantly surprised.
April 17th, 2008 at 2:31 am
Boring? You’re being facetious, right? This thing is fascinating! I’m only halfway through and I’m loving it…