I’ve been rather impressed with Mattel’s take on Marvel Legends with their DC figures. So far the only negative is that all of the heroes and villains have been released so far are all related to Superman or Batman in some manner. Well, it looks like they’ve been impressed with their results as well as they’ve entered into an agreement with DC to open the floodgates of awesome and start making figures from DC’s entire stable.
Don’t hold your breath for a Mattel Pied Piper, because you’ll die.
While DC Direct is already making figures from every strata of the DC Universe, there are a couple of reasons why this is a great move. The first is that DC Direct is a collector’s line. There are many figures that come out of DC Direct that would never see the light of day in a line from Mattel. Secondly, DC Direct has very selective distribution. Unless you frequent a comic shop, you’ll never see a DC Direct figure on a store shelf or peg. With a cheaper wildly available variety of figures, kids will have a chance to get sucked into the greater DC universe, something that Marvel has done very well and DC has done a spotty job at best.
Action Figures, comic book, toys, action figures, DC, Mattel, DC Direct
