Hasbro Reassures Fans: G.I. Joe Movie Won’t Suck
In what perhaps is the first time ever, a toy company has tried to calm fans of it’s toy line that the movie based on their favorite toy won’t be horrible. Hasbro has made a public statement on it’s website to this effect about the live action G.I. Joe movie.
First and foremost, we are not changing what the G.I. Joe brand is about. The name “G.I. Joe” will always be synonymous with bravery and heroism.
One of the scariest things to a lot of uber-fans was that G.I. Joe was going to be based out of Brussels. Hasbro says, no way fools, “The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the “Pit” as they were throughout the 1980s comic book series.”
This message is slightly reassuring, but Hasbro hasn’t had a very good track record to assure us of cinematic quality. Let’s take a look at past Hasbro tie-in film success for a moment. Transformers: The Movie (animated) had a beloved character die and a plot that made no sense. G.I. Joe: The Movie (animated) never made it to theaters and introduced a plot element so bizarre that it is has never been acknowledged again in G.I. Joe fiction. Hell, it’s almost gone from our collective memories… Golobulus who? Now in the sucess category you can firmly put the live action Transformers (which still split a lot of die-hard fans) and the Care Bears film.
Regardless, it’s kind of cool to see that Hasbro cares enough about it’s fans that it wants to try to calm our fears. I know there’s a lot of Hasbro haters out there, but it’s almost a breath of fresh air to see them care at least a little bit about us to put something like this out.
toy, toy collecting, G.I. Joe, Action figure, movie
November 1st, 2007 at 1:09 pm
Were you aware that they actually killed off Duke in that animated ‘Joe movie… but after the Moms and Fans flipped out over Hasbro’s treatment of Optimus (He died in the first 10 mins on the Tranny’ film), Hasbro decided to throw in a nice phone call at the end of the movie to let us know Duke survived. …It was planned for him to be fully, never-come-back, dead. This was an interesting marketing plan for Hasbro.
…They kill off all the stuff that roped the kids in, Create an even more dire story line, and throw in a ton more characters for parents to purchase. …I think it could have worked ,without the upset, if they just killed off slightly lower characters.
November 2nd, 2007 at 12:21 am
Easy on Transformers: The Movie, there. The ten-year-old me cried big tears when Optimus Prime bit the big one.
Also: I am going forward on the assumption that the Joe movie will suck, until it’s been proven otherwise.
November 4th, 2007 at 3:17 am
Why? Why not think of it as neutral until you see it? Expecting something to suck gives us such landmark cases of “eating your own words” as NoOrganicWebshooters.com and DanielCraigIsNotBond.com - or hey, how about all the bitching the fanboys did about MIchael Bay and Transformers?
Just because something may not be good, it doesn’t mean it sucks…
November 4th, 2007 at 10:22 pm
yo go re, GWS hates everything.
November 21st, 2007 at 1:20 am
[…]And for those who are still worried that the entire movie will suck (based on rumors they’ve heard), remember that Hasbro has already reassured fans against that. No Brussels, babies![…]
GIJoe Movie Watch: The casting begins
December 6th, 2007 at 7:02 am
[…] with these kinds of announcements here’s hoping that Hasbro is right and the film won’t be the steaming pile of crap that many nerds behind keyboards are secretly […]