Mattel and DC at SDCC 2007
While Mattel didn’t have as big of a draw as Hasbro’s booth which was practically next door, they did have some pretty awesome stuff at the show. The coolest stuff Mattel had was of course their DC super hero lines, especially their newly required license to make figures from across the DC Universe.
Feast your eyes on these pics my pretties:
This is DC’s newest version of Batgirl, a mute who is a martial arts expert. She’s also a bad guy now or something. Oh why can’t DC just stick to one version of a hero at a time?

And this is a Batman variant. Looks cool… but yawn.

Yet another Superman on display. The good thing about this Return of Superman Superman is that he doesn’t have that God-awful mullet.

Huzzah! Darkseid! When Darkside is around you know your in for some trouble. ASS trouble. Sorry, I couldn’t resist.

Lex Luther has a version of his classic battle armor and a stick of Kryptonite in his hand. This is about the only version of Luther I find interesting, because I’m not all up on rich bald guys in suits as supervillians.

Now these next figures are from a line called DC Universe Classics. Each figure will come with pieces to build another figure, much like every other toy maker is doing these days. In the case of this wave, you’ll get to build a very cool Metamorpho.
Here’s the constantly dying robot hero Red Tornado.

Orion came complete with his rocket chair. Boy Jack Kirby was messed up.

Now here’s the part where you kill me. In my mad rush to take as many pictures in the little time I had, I ended up with blurry pictures that were way too blurry to post of the rest of this classics wave. Not pictured are The Demon, a black suited Penguin, a sort of 60s comic era deco Batman who looked pretty bitching. However, I did get an image of the Metamorpho build-a-figure so not everything was a loss.

12 inch Cyborg Superman. He may look cool, but this bad guy is a rod puller. He’d wax your Grandmothers mustache if you know what I mean, and you probably don’t because I’m making stuff up.

Mattel was offering figures for the little tykes as well. There were DC characters from the Super Friends line at the show that perfectly mimic the canceled Spider-Man and Friends line.

I find it extremely funny that a minor league hero like Cyborg would never had made it into a first wave of figures, hell he might have never made it into a toy line like this, if it wasn’t for the enormous success of Teen Titans with the targeted age bracket.

Watch out! Batman variants!


Here’s Aquaman, who looks much cooler without his 80s rocker hair, mountain man beard, and ridiculous hook hand.

By the way, everyone you can stop making Aquaman is lame because he can only talk to fish jokes. They’re in the same category as “Wasssuuuuuup” and “The Bum Bum Song”. It’s done. Let’s please move along.
One cool thing about the Super Friends line is the wicked cool vehicles available. If you’ve seen the Super Friends Batmobile in stores now, you’ll know what I’m talking about. There were a couple of vehicles at the show that were awesome to the max. The Batwing and an Aquaman sub.


toy, toy collecting, DC, comic book, San Diego comic-con, action figure

August 13th, 2007 at 7:02 pm
Batgirl’s a bad guy now? Wow, I really am behind in my comic book reading. Also, I heard Superman died or something?
Careful where you point that yawn, Paul… that Batman figure is pretty sweet. I might have to add it to my “collection” of exactly four Batman figures.
Speaking of toy collections, I just posted an (abusive) entry, “Top Five Toy Collectors Gone Wild,” and only realized afterwards that I should have talked with you beforehand to see if I missed any good ones.
http://www.greatwhitesnark.com/2007/08/13/the-top-five-toy-collectors-gone-wild/