Optimus Prime Reads the Paper
Newspapers have had shrinking circulations for some time now. To help combat this threat, it looks like they’ve enlisted the help of Optimus Prime.
I have to admit that this is a pretty clever way of reaching out ot a younger audience and a neat way to try and show that newspapers aren’t as out of touch as some may think. The ad also uses a 20th Anniversary Optimus Prime as their “model”, so that makes it all the better.
The official press statement:
The Newspapers Association of America (NAA) kicks off its literacy campaign with a selective list of celebrity talent. The legendary film and television star, OPTIMUS PRIME was chosen as a spokesman to help promote the importance of reading newspapers. This ad continues OPTIMUS PRIME’s rich legacy of public service – he regularly concluded his animated broadcasts with an intimate and encouraging public service message. To view the literacy campaign advertisement featuring OPTIMUS PRIME, or to download it as wallpaper, choose your resolution.”
Link: Get some wallpapers of this image here.
Toy, toy collecting, Optimus Prime, Transformer, Newspaper Association of America, newspaper, Hasbro
February 22nd, 2007 at 2:04 pm
you’d think a giant robot would get internet access piped directly into his head, but hey what do I know. I guess it’s important to promote robot literacy.