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Toy Ads That Time Forgot

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Yes, I’m trying to catch up on last week’s installment of Toy Ads That Time Forgot. We must blame the fact that I was on a business trip for the duration of last week. Yes, that must be the thing we blame. This time we have an ad for a toy line that has been generating some more interest over the last few years: The Super Powers Collection.

This commercial is great for several reasons, especially in the way it transitions from animation into the toys. When you’re a kid the best toys are those that give you the feeling that your toys could come to life. The ad also captures that great lost art of kids having the time of their lives while playing with their favorite toys. It even crosses cultural boundaries as it brings together a black kid and a white kid, just like in all those stupid story problems you had in math class.

To top it all off, there’s a plot in this commercial that would rival that of most Jerry Bruckheimer films. Nice. Personally, I really enjoyed Superman flaying his arms like he’s having a super epileptic seizure. Let’s also not forget the addition of third string villain Steppenwolf who is most known for his hit, “Magic Carpet Ride.” Why on Earth he comes with an ax and not a magic carpet is a complete mystery to me.

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