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Toy Ads That Time Forgot Tuesday!

by Paul

I’ve been a bit of a superhero streak, so this Toy Ads That Time Forgot installment delves into the world of Wonder Woman:

This is a pretty fun ad, but it’s a confusing mess of gender roles. The little boy is allowed to play with his sisters, but only as the boring character of Steve, Wonder Woman’s boyfriend. Why can’t he play with Wonder Woman? Instead, he has to watch his sister (I’m assuming) and her friend play act a battle where the Steve doll is in peril. In essence the old gender roles, along with the old rules of a patriarchal society, are reversed in this commercial. Wonder Woman is the proverbial knight in shining armor, while Steve is the damsel in distress. Therefore, this commercial is actually feminist in tone and was an indicator of the paradigm shift that was occurring in this time period.

The Wonder Woman doll also does a great job of representing Wonder Woman’s totally awesome boobs.

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Posted in Superheroes, Toy Ads that Time Forgot, Videos on January 23rd, 2007

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One Response to “Toy Ads That Time Forgot Tuesday!”

  1. Keith Says:
    January 23rd, 2007 at 3:32 pm

    Well, Steve is at least gettin’ some of her wonderstuff, so that’s a consolation…

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